great content and kudos for your info.i like the point “We don’t create our own games because we don’t compete with game developers. We want them to become even more successful so we can drive the market forward together.” ya exactly. they are becoming more popular than any game developers because they are operating at the receiving end. cheers for Scoreloop

Concerning your first question, I really think this approach is the way to go. Game companies are good at doing that and developing such an infrastructure would take away so much effort and time I wouldn’t consider it a wise investment. It then obviously depends on the size of the company and so many different criteria.
What I’m trying to say is simply that in my opinion this approach will work best for most of the game-development companies.

It’s a lucrative opportunity, but I think communities can be successfully built only through series of hit games. I’ve been pondering this for a while: who are in a better position to succeed building a cross-game communities: platform providers trying to lure potential hit-game designers to use their platform or successful game companies trying to build platform after a few hit games?

By the way, how Scoreloop is going to make buying virtual currency work in a user friendly way? iPhone OS’s license agreement forbids using in-app purchases to buy virtual currency.