Note: This is a post I wrote for Techcrunch Europe as soon as the news broke.
Scoreloop has just announced it closed its second financing round, with a $2.8 million / €2 million cash injection from new investors Earlybird and existing investor Target Partners, which was the seed funder for the Munich-based company. The funds will be used to fuel the growth of the company and to establish (or solidify) its position, especially in the realm of the iPhone. Since launching its technology in May 2009, Scoreloop has over 500 registered game developers that have published more than 40 Scoreloop enabled games in the iPhone App Store.
So one month after the release of its community application Scoreloop finds a great validation for its product, while Earlybird gets in on one of the most interesting new business areas around.
Scoreloop offers an SDK for mobile game developers that instantly adds social gaming to their applications with features such as challenges and a points system. The company offers its technology for free to developers and monetizes on the points system. To understand better how it works and I suggest you sign up on their community and challenge me (Plus: they have one of the most amazing facebook connect apps I’ve seen).
“We are continuously receiving excellent feedback from game developers and publishers, as Scoreloop offers a unique set of tools for social features and monetization strategies. We are thrilled to be working with two of Europe’s premier VCs with Earlybird as an additional partner beside our existing investor Target Partners.” said Marc Gumpinger, CEO of Scoreloop.
Marc Gumpinger, Scoreloop’s CEO is understandably pleased. Since launching its technology in May 2009, Scoreloop has over 500 registered game developers that have published more than 40 Scoreloop enabled games in the Apple App Store today.
Roland Manger says this is a new market for its fund and Scoreloop fills a gap in their portfolio. Earlybird was looking to get into the new mobile market, without a particular interest in gaming technologies until they found Scoreloop. He points at their significant growth potential: “Scoreloop’s technology and the community platform solve many problems both developers and users are facing in the mobile app-world. Scoreloop will help developers make their games more attractive while improving monetization and users will be able to find games relevant to them much quicker.”