German startup Yoochoose just closed its seed-round with High Tech Gruenderfonds and the Connected Life and Work Fund which is managed by T-Venture.
The Cologne-based company is a spin-off from Deutsche Telekom Laboratories and provides its customers with a high-end recommendation engine.
HTGF is a really impressive VC, they’re very active at the moment and are really pushing in this end-of-recession stage. The amount of the round was not disclosed, but we understand it will allow the company to improve their product in order to offer it to a diverse kind of customers such as e-commerce, media and publishing companies.
“It increasingly becomes a critical success factor for eCommerce companies to offer to its customers the right value at the right time. With a Recommender System as advanced as the YOOCHOOSE engine you know your customer and create a unique selling point,” says Oliver Fietz, Fund Manager T-Venture. “Besides the team we are convinced by the B2B-business model. This made our investment decision easy.”
The company was just founded last February by Dr. Alkemper as CEO and M. Friedmann as CTO.
“Personalized recommendations currently are among the hottest topics requested by customers. With Yoochoose we invest not only in a superior technology but also in highly professional team in this market.” says Holger Heinen, senior investment manager of High-Tech Gründerfonds.
