Starting today each week you will find this post: Startup Weekend Reading. Every friday I will post links to the best articles on entrepreneurship and startups that I found during the week, so you don’t have to smuggle around hundreds of twitter feeds and guess all the tinyurls.

Here we go.

• What Venture Capital Can Learn from Private Equity

on BusinessWeek

• Customer Development Process & Sales Learning Cycle ( SLC )

on Nrao

• Advertising Yourself: Building a Personal Brand through Social Networks

on Knowledge@Wharton

• Why Iteration is a Powerful Way to Build a Startup
• Do You Need to Be a Developer to Found a Web Startup?

on The Netsetter

• Startups: Check Your Leadership Style

on Startup Professionals

• Top Quotes To Inspire Entrepreneurs

on IncomeDiary

Plus: McKinsey & Co. Report: Clearing the Air on Cloud Computing PDF. (Right Click, Save as).

Feel free to share links in the comments.