Doochoo, a San Francisco based startup which aims to connect massive amounts of opinion data, has announced the release of Couchin, a richly visual application for iPhone (Android coming soon) that allows users to vote, share and discuss their favorite movies and television shows.
Couchin is only the first of several opinion-based applications to leverage the Doocho platform, which will be released sometime in the future and promises to give opinions on the web tangibility and critical weight. Next up for development is PickOne, a service that eases organization and planning for sets of friends by asking the group for a collective opinion.
“Imagine a place where you can go and search for any possible opinion in a very tangible way, filter it, get recommendations and create actions based on the smart information you just found,” says Paolo Privitera, Doochoo CTO. “This is going to be a real revolution, the semantic Wikipedia for the opinions, a Freebase for what people think. And it all begins with Couchin: Nielsen Ratings 2.0″ adds Armando Biondi, Doochoo CEO.
With Couchin, users connect with the friends they already have to watch their shows together, and discover new friends as they participate. Most importantly, each user adds their vote to Doochoo’s database, which integrates all of the single opinions to create a massive collection of information for television networks about their audience’s viewpoint. Instead of relying on word of mouth recommendations for what to watch, Couchin provides a single portal with reviews and recommendations in a social, addictive setting, which aims to specify the usually imprecise public opinion. The core features are a live streaming chat function and Facebook/Twitter sync, to show your friends what you’re watching now and an ”Audience measurement 2.0″ system, a multiple and real-time rating aggregator, crunched into a social graph.
The team also promises to add soon Netflix/Flixster queue sync ability, trivia contests to win badges, gain backstage access, and unlock special features and forum to review your favorite shows and compare them to other reviews. The company is self-funded.
Couchin is available as a free download from the Apple iTunes store.
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